So many shake-ups in the pop-culture world: Each month Vuclip, a company that serves videos to mobile devices in over 200 countries, pulls back the curtain to show what people want to watch on-the-go. The rankings for September display marked differences from the August results.
For starters, Britney Spears rocketed to the top of the chart. Previously at number 10, she jumped to number 1. Even more surprising, WWE, which hadn't even been on the list in August, took the second spot. Lindsay Lohan, who also hadn't charted in August, took the third position.
The full top ten for September, 2011, were Britney Spears, WWE, Lindsay Lohan, Beyoncé, Justin Bieber, Kim Kardashian, Katy Perry, Rihanna, Harry Potter, and Shakira.
Compared to August, Bieber fell from 1 to 5, Rihanna fell from 2 to 8, Kim Kardashian fell 3 to 6, and Naruto and Lady Gaga fell off the list completely. "While the particulars of mobile video searches and views shift month over month, we see consistent trends," says Nickhil Jakatdar, co-founder and CEO of Vuclip. "Celebrities, not just in the U.S. but globally, dominate search. And the appetite for viewing content tends to be a mixture of both user-generated and professionally produced content. For a video service to be successful, you have to offer consumers both."